Using Social Media to Develop Consumer Personas
For effective marketing today, you need to do your research really well. The research done for this campaigns need to tell you who is against the product and who is buying as well. It’s possible to spend large amount s of money on a campaign only to realize that people are not clicking or seeing the add. We are living in a digital age where we have a lot of data at our disposal.
It is very possible to tell a customer who is checking out and one who still needs convincing. Such access to information allows the business to see what the customer is clicking on and that data can be stored. The information, when looked at disparately, happens to be just talking points but when looked ta collectively where trends are seen then that is much more valuable. From the data gathered you can tell a lot of about the persona of people that are frequenting your sites such as their age, the income of the household and even their location.
when you have the different set of persona from the buyers who leave a footprint on your online domain you can create hypothetical buyer who can make a purchase. It is not wise to categorize a section of the population who you feel are likely to be the consumers of the product and lock out the other population groups, there are different interests preferences that comprise the entire demographic. Facebook is one social media platform commands a big customer base, with a business account you will have access to Facebook insights where you get to have customer information. Once you have the personal characteristics you can use them to identify the people that take an interest in your business
Just like Facebook has insights, Twitter offers you twitter analytics which will do you good if you are a business owner. similar to how Facebook does, twitter analytics also breaks down the followers with interest by the e location, language, and location. Twitter analytics has an extra interest tab that further breaks down the audience by the type of interest they have. You also get to see the type of devices that the audience is using while accessing your content while on twitter. This is actually very thoughtful because that way you can be sure of the compatibility of the content you are tweeting to every visitor. After you have a picture of what your followers on Twitter and Facebook have interest in, you can head and find groups on LinkedIn by use of the specifics.